Advertising and Marketing
This course provides you with career-oriented experience which explores the contemporary aspects of modern advertising, marketing communications and public relations. It builds a foundation through theoretical, and practical knowledge of creative advertisement development, brand management, public relations, media management, and international marketing.
*The full course has been developed and delivered by Itahari International College and has been evaluated and deemed by London Metropolitan university to be of an equivalent standard and quality to that of its own provision, and therefore suitable to lead to one of its own awards.
Modules & Contents
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Principles of Management
Module Code: MN4066NT
Credits: 15
Type: Core
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Business Law and Ethics
Module Code: AC4057NT
Credits: 15
Type: Core
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Understanding and Managing Data
Module Code: FE4060NT
Credits: 15
Type: Core
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Principles of Marketing
Module Code: MC4064NT
Credits: 15
Type: Core
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Managing People in Organisations
Module Code: HR4060NT
Credits: 15
Type: Core
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Financial Accounting
Module Code: AC4058NT
Credits: 15
Type: Core
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Understanding the Business and Economic Environment
Module Code: FE4061NT
Credits: 15
Type: Core
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Learning Through Organisations
Module Code: MN4W54NT
Credits: 15
Type: Core
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Leading Innovation and Entrepreneurship
Module Code: MN5021NT
Credits: 30
Type: Core
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Problem-Solving: Methods and Analysis
Module Code: FE5063NT
Credits: 15
Type: Core
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Talent Resourcing and Development
Module Code: HR5065NT
Credits: 15
Type: Core
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Business Writing and Effective Communication
Module Code: MN5079NT
Credits: 15
Type: Core
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Organisation Design and Management
Module Code: HR5066NT
Credits: 15
Type: Core
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Leading, Managing and Developing People
Module Code: HR5067NT
Credits: 15
Type: Core
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Effective Project Management
Module Code: BA5057NT
Credits: 15
Type: Core
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Achieve Your Potential
Module Code: MN6089NT
Credits: 15
Type: Core
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Personal Finance
Module Code: FE6061NT
Credits: 15
Type: Core
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Advertisements: Theory, Process and Practice
Module Code: MC6015XNT
Credits: 30
Type: Elective
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Managing Brands
Module Code: MC6101NT
Credits: 15
Type: Elective
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Creative Advertising and Copywriting
Module Code: MC6100NT
Credits: 15
Type: Elective
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Managing Customer PR and Media Relations
Module Code: MC6102NT
Credits: 15
Type: Elective
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International Marketing and Sales in the Digital Era
Module Code: MN6090NT
Credits: 15
Type: Elective
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Learning through Work II
Module Code: MN6W62NT
Credits: 15
Type: Core
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Creating a Winning Business II
Module Code: MN6W64NT
Credits: 15
Type: Core
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Developing Breakthrough Leadership Skills
Module Code: MN6094NT
Credits: 15
Type: Core
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Corporate Social Responsibility and Sustainability
Module Code: AC6069NT
Credits: 15
Type: Core
Entry Requirements
Academic Level
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NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above.
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For A-Levels, a minimum of 3.5 credits and at least a grade of D and above
English Proficiency
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English NEB XII Marks grade C+ or above or 2.4 GPA.
Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognised English Tests:
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For Level 4 or Year 1 BBA
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Pass in General Paper or English Language or IELTS 6 or PTE 57.
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Career Opportunities
Marketing &
Communication Executives- Brand Executives
- Public Affairs
Consultant & Executives
- Marketing Planning
Consultant
- Client
Relationship Executives & Manager
- Advertising
Concept Development Consultant
- Copywriter
- Marketing Analyst
- Research Analyst
- Marketing &
Promotions Manager
- Entrepreneurships
Routes
